Your band runs itself. You still sign off on everything.
Backline drafts your emails and DM replies, builds the setlist, and preps the session file — in your band's voice. Nothing goes out until you say go.
Right now, running the band is a second job nobody applied for.
This is what most weeks actually look like.
The inbox never clears
Venue asking about load-in, a promoter chasing a rider, a fan asking if you're playing their city — all waiting on a reply only you know how to write.
Instagram wants you (to go) live (in their feeds)
Comments and DMs pile up the second you post. Engage fast or the algorithm moves on without you — but you were about to load out.
Setlists rebuilt from scratch
Every show means re-deciding the order, then handing your live rig guy a session file assembled by hand the night before doors.
Backline handles the reflexive stuff, in your band's voice, and asks before it acts. You stay in charge. You just stop being the bottleneck.
How it works
Connect your calendar, inbox, and Instagram
Backline connects to Gmail, Google Calendar, and Instagram. You set a voice profile — how your band writes — and it reads your upcoming shows for context.
The agent drafts, in your band's voice
Email replies, DM responses, a setlist for the next show — all prepared and sitting in one queue.
You approve. It goes out.
One tap per item, or approve a whole batch. Nothing ships without a yes from someone in the band.
Everything it does. Nothing hidden.
Every feature, plainly. Grouped by what part of your week it takes off your plate.
Inbox triage
Reads incoming email against your calendar and drafts a reply — booking questions, rider requests, press asks. You answer in seconds, not between soundcheck and load-in.
Instagram engagement
Drafts replies to comments and DMs so fans hear back while it still matters — not three days later, after the momentum's gone.
Writes in your voice
Every draft follows a voice profile you set — tone, do's and don'ts, the words you use and the ones you don't — not a generic customer-service tone. Fans and promoters can tell when it isn't you.
Setlist builder
Assembles a running order from your catalog to a target set length — rhythm-forward openers, your strongest closer — so you're not rebuilding pacing from a blank page the night before.
Setlist → scheduled show
Attach a setlist to an upcoming show and Backline flags when it runs long or short for the slot — at your desk, not on stage in front of a crowd.
.als generation
Drops a labelled locator for every song into your own master Ableton template — in set order, timed from your runtimes and BPMs. Your live rig guy spends the night on sound, not data entry.
Nothing posts, sends, or publishes without a yes from someone in the band. The agent drafts; you decide.
The agent writes from a voice profile you control, on data that stays in your own self-hosted install — never pooled with other bands. Disconnect any account anytime.
Start free, upgrade when the agent earns it, drop back anytime. Your setlists and schedule stay yours either way.
Start free. Upgrade when the agent earns its keep.
Planning tools, free forever.
- Setlist builder
- Show & calendar scheduling
- Agent email & DM drafting
- .als session generation
Everything in Free, plus the agent that runs your comms.
- Everything in Free
- Inbox & Instagram agent in your band's voice
- .als session generation
- Full approval queue & history
For managers running multiple acts. Planned — get on the list to shape it.
- Everything in Pro
- Up to 5 bands, shared login
- Cross-band approval dashboard
- Priority support
Managing 5+ bands? Planned — tell us what you need.
- Everything in Roster
- 5+ bands, no ceiling
- Dedicated onboarding & SLA
- Volume pricing
Questions worth asking.
What if it doesn't sound like us?
Because it writes from a voice profile you set — not a generic assistant tone. Every draft is yours to edit before it's approved.
More detail
The voice profile (on the Voice page) is a set of controls the agent follows on every draft: personality traits, do and don't rules, example phrases, preferred and banned words, and tone sliders — casual, playful, formality, warmth, specificity, brevity, emoji, and risk tolerance. Tune it whenever the voice drifts and future drafts follow. Nothing auto-sends — you approve each draft, editing first if it needs it.
Who can see our emails and DMs?
Only Backline's automated systems and the band members you invite. Your data stays in your own self-hosted install — never pooled with other bands — and you can disconnect any account at any time.
More detail
Backline is self-hosted — it runs on your own server and your data lives in your own database, not a shared multi-tenant one. Gmail, Google Calendar, and Instagram connect over OAuth, and those tokens (along with every other secret) are encrypted at rest. Every draft waits for a human approval before anything sends, and you can disconnect Gmail, Google, or Instagram at any time from Settings.
Do I need Ableton Live to use the .als export?
Your live rig person does. The file opens directly in Ableton Live with a labelled locator for every song, in set order — that's the point.
More detail
Backline starts from your own master .als template and drops in one named locator per song ("1. Opener", "2. …"), placed at the beat where each song should start — computed from your song runtimes and BPMs, with a transition gap between them. Your tracks, tempo, and routing stay whatever the template defines; Backline just writes the markers, so your rig person opens a ready Live Set instead of building the map by hand the night before.
We manage more than one band. Does that work?
Not yet — Backline runs one band today. Multi-band management — shared login, per-band voice and setlists, a cross-band approval view — is on the roadmap as the Roster plan. Get on the list and tell us you're running several; it moves it up.
Can we cancel or downgrade?
Anytime, no contract. Drop to Free and keep your setlists and schedule — you just lose the agent and .als export until you resubscribe.
Get on stage. Let Backline handle the rest.
Spots in the beta are limited while we onboard bands one at a time and dial in each voice profile. Get on the list now and start free the day it opens.
no spam. one email when we open the doors.
You're on the list — we'll email you when the doors open.