The agent drafts.
The band approves.
Backline answers your booking emails, Instagram comments, and captions in a voice you set. Then every draft waits in a queue until someone in the band says go. Try it on the right: that's the actual workflow.
Nothing sends itself, ever. The queue is enforced in the software, with no setting that turns it off.
Interactive demo. Sample drafts, written for this page. Drag the card, or use the buttons.
Anything going out the door (an email, a DM, a post, a file) waits for a human. High-risk drafts can't even be bulk-approved. That rule is the design; there is no toggle that removes it.
One tool for the parts of the band that aren't the music
Everything below is built and working today. The one gap is named in the FAQ, out loud.
Comms, in your voice
The agent reads what comes in and writes what goes out, as you.
Inbox triage
Connect the band Gmail once. It polls, categorizes, and drafts the reply. You skim and approve between soundcheck and load-out.
Instagram replies & captions
Fans hear back while the post is still warm. Honest gap: you paste the comment in, it drafts, you send. Auto-grab is still being built.
Booking outreach
Point it at a venue contact; it drafts the pitch in your voice, into the queue, out through your own Gmail.
Risk scoring
Every draft gets a tier. High-risk waits for a deliberate, one-at-a-time approval. Always.
Show prep
From the song list to the file your sound person opens.
Setlist builder
A running order matched to your slot. Warns when the set runs long; flags harsh key jumps between songs.
Ableton Live file
One click turns the finished setlist into a session your sound person opens directly. They mix; nobody types.
Stage plot & rider
Channels, positions, monitor mixes. Edited inline, exported as the PDF the venue actually asked for.
Set log & analytics
Rate the crowd per song after the gig. Over time: which songs land, which drag.
Running the band
The spreadsheets, retired.
Money
A plain ledger with per-show profit & loss. Did the tour pay for itself? One glance.
Merch that can't oversell
Variants, locked stock counts, low-stock alerts. The merch table never sells a shirt that doesn't exist.
People & gear
Fan list with CSV in/out, promoter contacts with history, and who owns which amp.
Calendar & tickets
Shows sync to Google Calendar, availability shows who's free, ticket links track how fast a room is filling.
A chat that does things
It has hands on the actual data, not a script of help answers.
Ask in plain English
"What's pending?" "Log last night's set." "Knock the medium tees down by two." It reads live state and acts.
Same rule applies
The chat can create, edit, and queue. It can never send, post, or publish.
You don't get a tone.
You set it.
Most tools guess how your band writes from a few old posts. Backline doesn't guess: you fill out a voice profile (eight tone dials, the words you reach for, the words you'd never use, written do's and don'ts) and every draft is built from it.
When a draft is off, you fix the profile, not just the draft. Nudge a dial, ban a word, add a rule. The next one is closer.
Try it: flip the dials and watch the same reply rewrite. Sample text, authored for this demo; in the app the agent writes from your full profile.
“Hey — we had a cancellation for Saturday the 14th here in San Diego. 45 min slot, door split. You in?”
Three steps, then it runs in the background
Connect
Link the band Gmail and calendar. Set the voice profile once: dials, word lists, rules.
It drafts
Email replies, comment responses, captions, a setlist for the next show, prepared in your voice and waiting in one queue.
You approve
Skim the queue on the way to rehearsal. Swipe through it on your phone. Approve a batch at once; high-risk one at a time.
Start free. Upgrade when the agent earns its keep.
Planner
$0 forever
The whole operational side of the band, free.
- Shows, calendar & availability
- Setlists, song order & post-gig analytics
- Money, merch, gear, fans, contacts & wiki
- Tickets, stage plot & rider PDF
Pro
$29 / month
Everything in Planner, plus the agent that runs your comms.
- Inbox, Instagram & booking drafting, in your voice
- The chat that acts on your band
- Full approval queue and history
- Ableton Live file for your sound person
Yearly: about 17% off.
Roster
$79 / month
For teams leaning on the agent hardest.
- Everything in Pro
- Higher usage limits
- Priority support
Multiple acts or a label? Talk to us.
Small local band? Get on the list and we'll set you up with a full month of Pro. No card, no strings. “Small” just means local rooms, no label, not sure you're ready to pay. If that's you, you qualify. No need to prove it.
Straight answers
Which features are actually working today?
Most of it. Email is the most complete: connect a shared band Gmail and Backline pulls in new mail every few minutes and writes draft replies. Google Calendar syncs your shows. Setlists, the Ableton file, the stage plot and its PDF, the ledger, merch, gear, fans, contacts, the wiki, Spotify snapshots, and the chat are all built and working.
The one honest gap: Instagram. Backline drafts captions and replies in your voice, but it can't yet read your comments and DMs in by itself, or post out for you. You add the message, it drafts, you send. The auto-grab and auto-post are still being built.
Will it ever post or reply on its own?
No. Anything going out (an email, a DM, a post) sits in a queue until a band member taps approve. It's enforced inside the software itself; there's no setting that turns it off and no back door around it. High-risk drafts additionally require individual approval and are excluded from approve-all.
What can the chat actually do?
It reads your live state across the whole app and acts on it: add or edit shows, songs, and setlists, log how a set went, adjust merch stock, write a contact into the book. The one line it won't cross: it never sends, posts, or publishes anything, and it can't approve anything high-risk.
What if a draft doesn't sound like us?
You fix the profile, not just the draft. Eight tone dials, the words you reach for, a banned list, written do's and don'ts, notes on who you're talking to: every draft is built from it. If one's off, nudge a dial or add a rule and the next one is closer. And you can always edit the draft itself before approving.
Who can see our emails and DMs?
Only the band members you invite, plus the automated system doing the drafting. Your messages are never used to teach the tool how to write for other bands, and you can disconnect any linked account whenever you want.
Do I need Ableton Live?
Your sound person does. The file opens straight in Ableton Live with the song order, tempos, and markers already in place from your setlist. That's the whole point of it.
Can we cancel or downgrade?
Anytime, no contract. Drop to Planner and keep your setlists, shows, and everything operational. You lose the agent and the Ableton compile until you come back. Your data stays put.
Get on stage.
Let Backline handle the admin.
Spots open in small batches; each band gets a provisioned instance. Drop your details and we'll tell you when yours is ready.